Invincible VS just landed a crossover nobody had on their radar — and it involves a beer. Voodoo Ranger has partnered with Skybound Entertainment to release an IPA Variety Pack tied to the launch of Invincible VS, the highly anticipated 3v3 tag-team fighting game based on Prime Video’s global hit animated series. The pack includes a brand-new 8-percent ABV Blood Orange IPA created specifically for the collaboration, 200 exclusive game codes distributed through promotional giveaways, and a custom in-game character skin available to all entrants. If you sit at the intersection of craft beer, gaming, and animated superhero violence, Invincible VS and Voodoo Ranger just built a product for you.
The Blood Orange IPA Inside the Invincible VS Pack
The centerpiece of the Invincible VS collaboration is a bold Blood Orange IPA brewed at 8 percent ABV. Voodoo Ranger is not known for subtlety — their lineup has always leaned into aggressive hop profiles and higher alcohol content — and this limited-edition beer pushes that identity into new territory with a citrus backbone inspired by the visceral characters and storytelling of the Invincible universe. The Blood Orange IPA sits alongside Voodoo Ranger’s existing lineup inside the IPA Variety Pack, which is available nationwide from April through July while supplies last. You can find the closest pack at voodooranger.com.
Game Codes and In-Game Rewards in the Invincible VS Pack
Beyond the beer, the Invincible VS variety pack unlocks 200 exclusive game codes distributed through promotional giveaways. Fans who enter also receive a custom in-game character skin designed specifically for what Voodoo Ranger is calling “rangerous gamers.” The game itself — developed by Skybound Entertainment’s internal studio Quarter Up — is a 3v3 tag-team fighter that draws from the Invincible animated series, which has built one of the most dedicated fanbases in animation since its Prime Video debut. The intersection of a craft beer brand with a fighting game launch is unconventional, but the audiences overlap more than you might expect. Gamers drink. Beer drinkers game. Voodoo Ranger and Skybound are meeting both groups in the same place.
Kiron Chakraborty, Voodoo Ranger’s Brand Marketing Director, framed the Invincible VS partnership as a way to connect with fans through bold, immersive experiences. Garima Sharma, VP of Licensing and Partnerships at Skybound Entertainment, described the collaboration as meeting fans at the intersection of gaming, culture, and shared experiences.
Both statements point to the same insight: the days of brand partnerships that begin and end with a logo on a can are over. The Invincible VS pack creates a feedback loop — you buy the beer, you unlock the game code, you play with a custom skin, and the entire experience is anchored by a product that actually tastes like it was designed with intention rather than slapped together for a press release.
If you have been watching how craft beverage brands are tying their releases to cultural moments, the Invincible VS IPA Variety Pack is one of the sharper executions in recent memory. The limited-edition Blood Orange IPA, the game codes, and the custom skin form a complete package that gives the buyer more than a beer — it gives them entry into a universe. Available nationwide April through July while supplies last.
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