There’s a certain kind of satisfaction in cracking a cold can that tastes like the real thing—especially when you want to stay sharp, drive home, or wake up early without regrets. That’s exactly the lane Roadie IPA is aiming for as Wilding Brands rolls out a new “true 0.0” craft beer line designed for drinkers who still want the taste, craft, and culture of beer—without the alcohol. Roadie’s whole ethos is summed up in its rallying cry to “Stay Wreck-less, Not Reckless,” a tagline that feels tailor-made for anyone who loves the vibe of a great IPA but doesn’t love the haze that can come with it.
Roadie isn’t being positioned as a compromise or a consolation prize—it’s being framed as a choice for people who want to keep moving. The brand leans into that sense of freedom and momentum: chasing sunsets, taking spontaneous detours, and still being in the driver’s seat for every mile. It’s a smart shift, and it matches where modern drinking culture is headed as more people mix in no-alcohol options as part of a bigger lifestyle rhythm.
Roadie IPA: Flavor, Attitude, and “Zero Regrets”
If a non-alcoholic IPA can’t deliver hop personality, it doesn’t matter what the label promises. Roadie IPA is described as “bold” with “dank, citrusy flavor,” with the kind of punch that IPA fans actually chase—just without the hangover. That “true IPA” positioning matters because the best NA beers don’t try to taste like something else; they aim to taste like beer you’d order even if alcohol wasn’t part of the equation.
“We’re proud to roll out Roadie – it’s a beer born from long nights of R&D with countless recipe tweaks driven by our dedication to quality,” said Patrick Combs, Vice President of Liquids, Wilding Brands. “We dove deep into this one: from early trial batches to final production, our team chased the perfect balance of bold flavor and smooth drinkability – all with zero alcohol. The liquids speak for themselves. They’re vibrant, adventurous flavors, coming in a can built for the open road.”
Roadie is also launching with a second style—Roadie Mexi-Style Salt & Lime—which brings a brighter, “crushable” profile brewed with citrus and a snap of salt for that endless-summer energy. Even if Roadie IPA is the headliner for hop heads, it’s smart to pair it with a second can that hits a totally different mood: beach-day refreshment, tailgates, and post-ride cool-downs without the wobble.
Roadie IPA: Calories, Availability, and Where to Find It
Roadie IPA is a true 0.0% ABV beer and clocks in at 90 calories, which keeps it competitive for anyone tracking macros or simply trying to keep things lighter without giving up that familiar IPA ritual. As for availability, Roadie is already landing at independent and chain restaurants, bars, and retailers across Colorado, with a Whole Foods feature launch in January and a broader chain rollout planned for early March 2026.
If you’re the kind of guy who loves the taste and culture of an IPA but wants to stay clear-headed—whether it’s for training, work, family time, or just a more intentional weekend—Roadie IPA is absolutely worth having on your radar. It’s not about missing out. It’s about keeping the good parts and ditching the downside.
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