From its inception, Arch Motorcycle has captivated the motorcycle world. Conceived in 2011 by renowned custom builder Gard Hollinger and actor-enthusiast Keanu Reeves, the brand quickly transcended the usual celebrity-associated stereotypes to embody something deeply genuine and rare. According to Hollinger, “It definitely wasn’t a pet project… I’m a planner, thoughtful, and methodical. I really put Keanu through the question mill when he suggested we should make more bikes like the one I had built for him.”
Born from the desire to combine innovative engineering, artistic craftsmanship, and a deeply personal riding experience, Arch Motorcycle immediately carved out a unique niche. Unlike mass-produced bikes, every Arch is meticulously crafted to fit the rider—not only in aesthetics but ergonomics and personal preference. “The idea of a production motorcycle company that really focuses on building one-of-a-kind motorcycles… I couldn’t think of one,” Hollinger recalls. And thus, Arch Motorcycle came to life.
Arch Motorcycle: A Unique Motorcycle Experience
The vision behind Arch Motorcycle hinges on exclusivity, unparalleled quality, and personalization at every level. Their initial model, the KRGT-1, epitomizes this ethos. Hollinger described it succinctly: “The KRGT-1 is a refinement of the first motorcycle I built for Keanu… a custom American V-Twin that could not only perform but you could ride from LA to San Francisco without it killing you.”
Each Arch motorcycle involves a dedicated 90-day build process, starting with an extensive consultation to tailor the motorcycle’s ergonomics, comfort, and aesthetic to the rider’s precise requirements. Two weeks into the process, a running test bike is already on the road; the rest of the time is spent meticulously refining every detail, ensuring no compromise between artistry and functionality. “We’re always making minor tweaks that improve the motorcycle,” Hollinger notes, underscoring Arch’s unwavering pursuit of perfection.
Beyond the flagship KRGT-1, Arch Motorcycle now offers additional models that further express their passion for innovation and exclusivity. The 1s delivers a sportier interpretation of their American cruiser, highlighting performance and aggressive styling—“the motorcycle I would have built out on my own,” says Hollinger.
Then there is the astonishing Method 143, a model embodying Arch’s ambitious push toward innovation and extreme exclusivity. The Method 143 is unlike anything previously attempted: featuring a groundbreaking carbon mono-shell chassis, integrated fuel tank, and a unique drivetrain. “It’s the first motorcycle I’m aware of that has a carbon mono-shell chassis, fuel tank, everything combined,” Hollinger explains. “It’s a limited run, incorporating as much technology as possible—a production concept motorcycle.”
Arch Motorcycle: Staying True to the Vision
Despite its premium pricing—Arch motorcycles typically start at around $80,000—the brand consciously resists dilution of its vision. Hollinger emphasizes, “We could generate revenue quicker with licensing and merchandising, but it would distract from building a legitimate motorcycle company.” Arch’s core mission is straightforward yet challenging: to create ultra-premium motorcycles for a discerning few, never compromising their original ideals.
Criticism has come and gone, mainly revolving around Arch’s premium pricing. But as Hollinger points out, true motorcycle enthusiasts understand: “We know it’s expensive, but more and more people understand why. You don’t start a motorcycle company focused on fewer than a hundred motorcycles a year priced around $80,000 if you’re trying to build a motorcycle for everybody.”
Looking ahead, Arch Motorcycle aims to solidify its global presence by carefully expanding distribution without compromising its bespoke identity. By strategically partnering with specialty distributors and maintaining rigorous quality standards, Arch ensures every rider feels part of an exclusive family—something Hollinger personally oversees. “The idea of purchasing an Arch isn’t just buying a motorcycle,” he emphasizes. “You’re buying an experience and inclusion into a family.”
Even servicing aligns with Arch’s bespoke philosophy. If customers require maintenance, Hollinger leverages personal industry connections or, as in one case, flies an Arch technician halfway across the globe to provide in-person support. This commitment epitomizes Arch’s attention to customer experience, reinforcing their dedication to longevity and legacy rather than short-term profit.
While Arch Motorcycles may never occupy every enthusiast’s garage, their place in the industry is undeniable and respected. Through consistent innovation, relentless pursuit of perfection, and commitment to their craft, Arch continues to set the benchmark for what an American exotic motorcycle should be.
As Gard Hollinger wisely puts it, “It is an opportunity to do something rare… to leave a legacy in a world we both cared about.” Arch Motorcycle isn’t just building bikes—they’re crafting a legacy, one meticulously engineered motorcycle at a time.
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