For action camera enthusiasts, size often comes at the cost of compromise. But the Insta360 GO Ultra flips that notion on its head. Weighing just 53 grams and smaller than a smartwatch, the new GO Ultra is discreet and powerful. Packing a 1/1.28″ sensor (221% larger than its predecessor) and an advanced 5nm AI chip, the Insta360 GO Ultra shoots buttery smooth, ultra-crisp 4K at 60fps. It’s the pocket cam that doesn’t sacrifice quality for convenience.

Insta360’s deliberate merge of intelligence, innovation, and wearability is evident with the GO Ultra. Its improved Magnet Pendant and a full suite of new accessories—like the Sticky Tabs and Flexi Strap Mount—make capturing immersive, third-person POVs an everyday affair.

For low-light scenarios, Insta360 brings PureVideo to the game. The AI-powered mode brightens scenes and reduces visual noise with shocking effectiveness. Pair that with Active HDR, and your footage maintains depth and color accuracy even in tricky lighting. The result? A cinematic, polished look with zero hassle.

Insta360 GO Ultra Goes Further Than Ever Before

While previous versions impressed in portability, the Insta360 GO Ultra leaps forward in stamina and smarts. The new Action Pod extends battery life to a whopping 200 minutes. Solo shooters still get 70 minutes off the Standalone Camera, and fast-charging tech means 80% juice in just 12 minutes. Add in microSD storage (up to 2TB!) and you have a compact camera that finally keeps pace with your life.

The upgraded Insta360 app offers hands-free uploads, auto edits, and now includes AI Family Moments, a brilliant feature that assembles your family’s best bits into ready-to-share albums. For fitness junkies, the app syncs with Strava and other third-party trackers to overlay GPS, speed, and heart rate directly onto your footage.

With customizable white balance, advanced audio modes including stereo and voice enhancement, and 50MP stills, the GO Ultra changes the mini action cam game.

On sale August 21, 2025, the Insta360 GO Ultra launches with two colorways—Midnight Black and Arctic White—and a price tag of $449.99. The Standard Bundle includes a suite of must-haves like the Action Pod, Magnetic Easy Clip, Magnet Pendant, and a Quick Release Safety Cord.

Bottom line: This camera earns its place in every serious content creator’s EDC kit.

Insta360 has released its new 8K resolution X4 camera with high hopes of setting the new standard for 360-degree video capture. Priced at $499.99, the Insta360 X4 introduces several significant upgrades over its predecessors, such as its capability to shoot 8K 360-degree video, 5.7K video at 60fps, and 4K video at 100fps. 

The waterproof Insta360 X4 offers impressive image quality, allowing for high-resolution reframing and slow-motion effects in post-production. The new 5nm AI chip enhances the camera’s processing power, enabling advanced features such as Voice and Gesture Control, adding convenience and efficiency to the user experience.

A 135-minute battery life is a welcomed plus. The removable lens guards, which are easy to apply and remove, provide flexibility and security in various shooting conditions.

The X4 is both a 360-degree and a traditional action camera. In Single-Lens Mode, you can capture ultra-wide 4K60fps video, offering a dynamic perspective for action shots. 

Thanks to its upgraded FlowState Stabilization and 360-degree Horizon Lock, the X4 delivers smooth, cinematic footage. With the Invisible Selfie Stick effect, you can create drone-like, third-person perspectives without an actual drone. With Gesture Control and Voice Control 2.0, you can start, stop, or take a photo. Schedule the X4 camera with Timed Capture for automatic recording. Upgraded creative shooting modes include Bullet Time, 8K TimeShift, and 11K Timelapse.

Other fun tools to try with X4 include the Motion ND effect, which adds cinematic motion blur without an ND filter. For runners and riders, try overlaying data like GPS, speed, and power from your Garmin device or Apple Watch in your video, with a choice of interactive stats dashboards. 

The Insta360 X4 supports various AI-powered shooting and editing features, pushing the boundaries of what’s possible with 360-degree video. Its high-resolution capture, robust build, and creative flexibility make it an essential device for anyone serious about creating top-quality video content.

Insta360 has once again raised the bar in the action camera market with the release of the Insta360 Ace and the flagship Insta360 Ace Pro. These cameras are not just upgrades; they represent a new era in smart, AI-powered action capture, offering incredible image quality and various innovative features. The Insta360 Ace Pro, co-engineered with Leica, stands out with its superior imaging performance, thanks to a 1/1.3″ sensor, 5nm AI chip, and a Leica SUMMARIT lens, delivering 4K120fps video and 48MP photos.

The Insta360 Ace and Ace Pro are designed to cater to various needs. While the Insta360 Ace is a budget-friendly option, the Insta360 Ace Pro is a powerhouse of technology and performance. The Ace Pro’s 1/1.3″ sensor provides exceptional light capture and dynamic range, crucial for high-action and challenging lighting scenarios. Co-engineering with Leica brings optical design and imaging expertise that distinguishes the Ace Pro from its competitors.

The PureVideo mode is a standout feature of the Ace and Ace Pro, an innovative solution for low-light shooting. This mode utilizes a 5nm AI chip and a custom-trained AI neural network to enhance real-time image clarity. The Ace Pro’s sensor shines in this mode, capturing detailed and stabilized footage, even in low-light conditions.

Active HDR in the Ace Pro is particularly beneficial for capturing scenes with contrasting light, ensuring more detail and vibrancy in both highlights and shadows. The camera’s color accuracy, even underwater, is a testament to the meticulous attention to detail in its design.

The AI capabilities of the Insta360 Ace Pro extend to its computational photography models, enhancing low-light performance and dynamic range, setting a new benchmark in the action camera segment. The 2.4″ flip touchscreen adds to the camera’s user-friendliness, making it ideal for a wide range of shooting scenarios, including vlogging and capturing hard-to-reach angles.

Insta360’s new AI Highlights Assistant revolutionizes the post-shooting experience by automatically detecting and compiling peak moments into a single video, greatly simplifying the editing process. The Insta360 app further enhances this with advanced AI editing tools and the new AI Warp feature, allowing for highly customizable and dynamic video effects.

The Ace series stands out with its ability to integrate with Garmin devices and Apple Watches, overlaying videos with detailed stats. The Insta360 Ace Pro, with its waterproof design and FlowState Stabilization technology, is perfect for capturing smooth footage in extreme conditions, from underwater depths to freezing temperatures.

The Ace Pro features fast charging, reaching 80% battery in just 22 minutes. This ensures that adventurers spend more time capturing their experiences and less time waiting for their gear to charge.

The Insta360 Ace is priced at $379.99, while the Insta360 Ace Pro will cost you $449.99. Both are available for purchase now.