Breitling NFL Partnership Sets a New Standard in Sports & Timekeeping

In a move that fuses the worlds of precision engineering and professional football, the Breitling NFL collaboration is now official. The storied Swiss watchmaker has inked a landmark partnership with the National Football League, becoming the league’s first-ever official luxury timepiece partner.

At its core, the Breitling NFL deal is a shared legacy of performance, grit, and attention to detail. “The NFL brings people together—families, friends, entire communities,” said Georges Kern, CEO of Breitling. “It’s about moments and traditions, just like the timepieces we create.”

To honor this alliance, Breitling has released two groundbreaking Breitling NFL collections: the Chronomat Automatic GMT 40 NFL Team Editions and the ultra-lightweight Endurance Pro NFL Team Editions. With 32 distinct versions for each team, fans can now wear their loyalty on their wrists with Swiss-grade swagger.

Breitling NFL Team Editions Bring Power and Personality to Every Wrist

The Breitling NFL Chronomat Automatic GMT 40 series delivers a stunning blend of functionality and fandom. The Chronomat GMT celebrates traveling fans who follow their team across time zones. The dual-timezone display is housed in a robust 40mm case rated for 200 meters of water resistance, making it as practical as it is stylish. With team-specific primary dial colors—think Montana Red for the 49ers or Midnight Green for the Eagles—and secondary GMT hands in complementary hues like Steelers Gold or Broncos Navy, these watches offer a striking visual tribute to team pride. Each caseback features an engraved team logo and is powered by Breitling’s COSC-certified caliber 32 with a 42-hour power reserve.

Meanwhile, the Breitling NFL Endurance Pro collection offers something different: a lightweight, titanium-powered sports chronograph built for game day and beyond. Each model features bold colorways, a black dial, and team logo at six o’clock. The inner bezel includes a pulse scale in the team’s primary color—handy when your heart rate spikes during overtime. Powered by a COSC-certified SuperQuartz™ caliber 82, the Endurance Pro is built for precision under pressure. A titanium caseback etched with the NFL Shield seals the deal.

Both collections will be available starting in the 2025 NFL season, sold through Breitling boutiques, authorized retailers, and online. Prices are expected to reflect the brand’s luxury tier, but for passionate fans seeking a blend of precision timekeeping and NFL pride, these are heirloom-level pieces that represent more than a game—they symbolize tradition.

As part of the partnership, Breitling NFL will activate across major NFL events, including Super Bowl LX, the NFL Honors, and international games in São Paulo, Dublin, London, Berlin, and Madrid. Breitling will also present custom timepieces at the 2026 NFL Honors, further weaving the brand into the NFL’s most iconic moments.